Operations Optimisation
We identify inefficiencies and streamline workflows to reduce costs, boost productivity, and align your operations with business goals.
Less noise. More progress.
Operational architecture for scaling companies.
Smart, minimal systems to streamline your operations.
Some of Our Strategic Partners
IBM, UN Women, Sirocco, Revenue Coach, Bizz, Metricoid, PI, Uplift.
When operations break, growth stalls.
What We Do
Strategy. Systems.
Execution.
Practical, human-led support to simplify and scale your operations.
Process Mapping
We map out your existing workflows to uncover gaps, overlaps, and opportunities, helping you gain complete visibility and control over every process.
Change & Training
From strategy to execution, we support your team through transitions with structured change management and hands-on training programmes.
Automation Setup
We implement automation tools and low-code solutions to reduce manual work, increase speed, and eliminate operational bottlenecks.
Digital Solutions
Whether it's digital tools or custom systems, we help you adopt the right tech stack to modernise and future-proof your organisation.
Business Process Improvement Consulting
Facing any specific challenges within your team or organisation? Our business process improvement consulting services are designed to help you overcome obstacles, streamline workflows, and achieve measurable results.
Scandinavian Precision Delivered
The optimer
Difference.
Lean Consulting Model
We believe in doing more with less. Our lean consulting model minimises waste, focuses on high-impact actions, and delivers results quickly without unnecessary complexity.
Plug & Play Frameworks™
Tested and proven frameworks that are ready to deploy. Our modular systems help businesses implement solutions faster with less friction and more consistency.
Human-Led Strategy
Real people, real conversations, real impact. We cut through jargon and focus on genuine collaboration to design strategies that resonate with your team and customers.
Our Approach
How We Work.
Diagnose
Holistic assessment of infrastructure and operational bottlenecks.
Design
Blueprint creation focused on scalability and performance ROI.
Implement
Deployment of strategies with zero downtime mindset.
Optimise
Data-driven refinement for long-term operational excellence.
optimer consulting
What we have done
for our clients.
659+
Projects Delivered — migration projects, web builds, apps, Salesforce & more
81%
Increase in Happiness — companies saw a major increase internally and externally
500+
Staff Trained Globally — online & on location
15+
Years of Experience — multi-discipline
Client Success Stories
Real impact.
Measurable results.
ROI Increased by 60%
"Transformed our performance metrics while increasing team happiness and functionality."
Real-time visibility enabled through lean systems
"We went from reactive and overwhelmed to calm and in control."
Launch Time Cut by 70%
"New ventures launched with confidence and structure."
Our Approach
Supporting your organisation
in sustainable growth.
You think your problem is bad tools. But it's actually broken handovers.
You think people aren't motivated. But they're overwhelmed and under-supported.
You think the process is too slow. But no one even knows what the process is.
This is where optimer comes in. We uncover what's really broken and fix it at the root.
Our Approach
The optimer
Framework.
A proven 4-step process to optimise your operations for clarity, efficiency, and growth.
Diagnose & Understand
We start by deeply understanding your business challenges, goals, and market landscape. Through data-driven insights and strategic analysis, we identify the root causes of inefficiencies and areas of opportunity.
Design & Strategise
With clarity on where your business stands, we craft customised strategies that align with your objectives. Whether it's optimising operations, refining growth strategies, or strengthening market positioning, our solutions are designed for long-term impact.
Implement & Optimise
Strategy is nothing without execution. We work alongside you to implement solutions, ensuring seamless integration into your business operations. Through ongoing support, we monitor progress, optimise performance, and adapt to evolving market conditions.
Empower & Elevate
Our goal is to equip business leaders with the knowledge, tools, and confidence to sustain success. Through workshops, mentorship, and hands-on guidance, we ensure your team is empowered to drive growth long after our engagement.
Why we work this way
Businesses rarely struggle because people are not working hard enough. They struggle because growth creates complexity faster than the organisation can absorb it.
optimer consulting was built around a different way of solving that problem: understand how the organisation actually works, remove what doesn’t need to be there, and build structures that make good work easier.
Michelle-Cheri Gondouin
Founder & Principal Consultant
15+ years working across operations, transformation, technology and organisational change have shaped a practical approach to consulting: diagnose the real problem, simplify aggressively, implement what works, and leave the organisation stronger than we found it.
Good operations should make a business feel easier to run — not more complicated.
Meet Our Strategic Partnership Team
Real people, real conversations,
real impact.
Michelle-Cheri Gondouin
Founder & Principal Consultant — Business Process Management, Organisational Efficiency
Rachel Meuleman
Sales, Communications, Training
Phillip Tyler
New Business, Staff Augmentation, Web Development
Mehdi Releh
Development, AI, UI/UX
Carly Arzeen Zandipour
Growth Strategist Champion
Alastair Cole
Sales, Marketing
Mathew Hendon
Growth & Innovation
Rania Laing FCIM PCC
Social Impact Strategist
Corporate Consulting
Strategic support.
Sustainable results.
We help ambitious companies untangle complexity, streamline operations, and scale with confidence.
Who we work with: Tech-driven SMEs · E-commerce Brands · Service Providers
Services
Process Improvement
Process standardisation and optimisation, workflow automation, process lifecycle management, process mining, process automation.
Strategy & Operations
Operational diagnostics, strategic planning, organisational design.
Managing Change
Change management, digital transformation, technology integration, interim operations management, training and communications.
Sustainability & Carbon Literacy
Training & Communication
Workshops
Corporate Consulting
Digital Solutions.
Process redesign, organisational efficiency, change & training, SOPs & knowledge systems, digital tool integration.
Corporate Consulting
We don’t do
billable hours.
We embed. Our retainer tiers give your team ongoing access to strategic and operational support when you need it. The hours shown are the level of commitment, not a meter running.
Essential
6–10 hours/month
- Strategic support, diagnostics and light-touch advisory
- Monthly check-ins and expert guidance
- Flexible support without overcommitting
Ideal for
Small to mid-sized companies that need consistent input, clarity and practical support.
Most Popular
Standard
12–20 hours/month
- Active support and implementation guidance
- SOPs, workflows, workshops and live operational input
- Strong balance of strategy and execution
Ideal for
Mid-sized businesses scaling teams, implementing systems or experiencing operational friction due to growth or change.
Strategic
30+ hours/month
- Embedded, senior operational partnership
- Change leadership, dashboards and executive alignment
- Hands-on transformation and scaling support
Ideal for
Established or fast-scaling businesses needing deep transformation and a reliable operational partner.
Need something more embedded? Explore Fractional Operations.
Purpose & Mission
At optimer consulting our purpose is to drive sustainable growth, create lasting impact and be catalysts for positive change, as a trusted advisor for our clients and partners in organisational excellence and efficiency.
Values
- Client-Centricity
- We are dedicated to understanding your unique needs, challenges, and aspirations, and we tailor our solutions and services to achieve them and deliver measurable, tangible results.
- Impact-driven
- We drive sustainable change and leave a positive trail behind us in every organisation and community we touch. We value diversity, foster inclusivity, and create a supportive environment where every voice is heard and valued.
- Excellence
- We set high standards and raise the bar in every engagement we deliver. We drive continuous improvement to stay ahead of the curve and promote a culture of learning and knowledge transfer for us and our clients.
- Human-led Innovation
- We empower our people and our clients to think boldly and discover untapped potential. We harness the collective genius of our collaboration to transform your business.
Corporate Consulting
Fractional
Operations.
Senior operational leadership,
without the full-time overhead.
For growing businesses that need experienced operational leadership, structure and accountability — without appointing a full-time COO or Head of Operations.
optimer consulting works alongside founders and leadership teams to strengthen operations, improve execution and build the systems, processes and accountability needed to scale.
Explore Fractional Operations →- Operational leadership
& oversight - Process & workflow
optimisation - Team structure
& accountability - KPI management
& reporting - Systems, CRM
& automation - Scaling support
& execution
Success Stories
Real impact.
Measurable results.
Real-world results across industries & regions.
Global Payments · Mastercard — Founder experience
83% Happiness Meter77% Improvement
Client Situation — Five regional teams, each serving different markets, had developed their own ways of working over time. The mandate was to establish a true global function — clearer standards, consistent definitions, and a more scalable Salesforce environment.
“Delivered a global Salesforce implementation, aligning processes and redesigning UI/UX — resulting in streamlined workflows, improved user experience, and successful multi-region deployment.” — Product Lead, Mastercard
Led by optimer consulting’s founder in a previous professional capacity.
Hospitality & Experiential Education · Dubai
8–10 to 50 students70% less admin time
Client Situation — Petits Chefs Dubai began as a founder-led concept — small weekend classes from the chef’s own kitchen, with scheduling and admin managed by hand. The reputation and the demand were already there. The challenge was growing beyond the founder herself.
Result — A dedicated institute at Expo Village, with capacity for up to 50 students and school and corporate programmes alongside.
Education & Performing Arts
88% Happiness Meter74% Improvement
Client Situation — The National Ballet Studio teaches across neurodiverse and mainstream tracks, with the younger classes consistently full. The teaching was excellent; everything behind it — enquiries, admissions, reminders, parent communication — was manual. The opportunity was to give the operation the same structure the teaching already had.
Marketing · Post-acquisition integration — Founder experience
75% Happiness Meter3 disciplines integrated
Client Situation — A top 30 London marketing agency acquired a smaller agency specialising in digital delivery. Two working cultures, two delivery methods, and every shared project became a negotiation before it could become work.
Result — One integrated workflow across both, negotiated with the teams who had to run it — waterfall, agile and PRINCE2 where each one fitted.
Led by optimer consulting’s founder in a previous professional capacity.
Insights
Insights.
From the optimer founder
Running the Business,
Not the Chaos
Many founders don’t fail because of a lack of vision or ambition. They struggle because their businesses slowly become chaotic systems that demand constant firefighting.
As companies grow, complexity creeps in. Decisions slow down, ownership becomes unclear, and teams spend more time reacting than building.
A practical guide for founders and leaders who want to build businesses that run with structure, clarity, and purpose — without losing the human side of leadership.
Buy on AmazonBook 2
Coming soon
Currently with the publisher — sign up below to be the first to know.
Articles
The Power of Lean Six Sigma: Revolutionising Business Processes with optimer
Read More →The Role of AI in Process Optimisation for Service-Based Industries: Trends and Analysis
Read More →The Role of Organisational Culture in Process Optimisation
Read More →Strategies used by optimer consulting to gain buy-in from various stakeholders
Read More →What are some common challenges a consultancy faces when implementing process improvements?
Read More →How does optimer consulting measure the success of process improvements?
Read More →Book a meeting
Let's talk strategy
and solutions today.
Get in touch or schedule a free consultation. We're here to help your business grow.
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Contact Us
Let's Connect.
Get in touch or schedule a free consultation. We're here to help your business grow.
Ways to reach us
Serving clients in the UAE and Europe.
Terms & Conditions
Terms & Conditions.
Consent
By accessing this website you agree to be bound by these Terms & Conditions; please read them carefully. If you do not agree to be bound by these Terms you should not access or view this website.
About optimer
optimer consulting FZE is a UAE, Sharjah Freezone listed agency, company number 3930-02. optimer consulting provides consultancy services in Business Process Optimisation, Change Management and within Operations & Strategy.
Who can use our services
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Facing any specific challenges within your team or organisation? Get in touch today for a free consultation and explore how we can help you move forward.
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Privacy Policy.
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Personal Information
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What other digital information do we collect and why
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Maintaining the privacy of our users’ information is very important to us, which means we take care and pay special attention to our security measures to protect this information from data breaches. We follow industry standards to protect against the unauthorised access to, retention of, and disclosure of information. This includes physical, electronic, and management activities to protect information integrity, access, and use.
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In the event that another company acquires us, or all or substantially all of the assets of our business, through a consolidation, merger, asset purchase, or other transaction, we reserve the right to transfer all information (including any information you may have provided through the ‘contact us’ page) that is in our possession or under our control to the acquiring party, and that information may be used by the acquiring party in its business.
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Accessibility Statement.
This statement was last reviewed in September 2026.
At optimer we work to make our site optimerconsulting.com accessible to people with disabilities.
What web accessibility is
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Facing any specific challenges within your team or organisation? Get in touch today for a free consultation and explore how we can help you move forward.